There is a famous Chinese proverb says that “To attract the phoenix, build the nest first.” Africa has big investment opportunities. At present, Türkiye and China are both partners in the Belt and Road Initiative, concurrently acting as competitors in the African investment landscape. China gradually has been dominant player over whole Africa. In this respect, remaking world’s order has been shaped by soft power diplomacy tools. To invest in Africa effectively, it’s crucial to comprehend the dynamics of the Belt and Road Initiative within the continent. In this point, this article presents several insights to understand investment phenomena in Africa.